Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
WEBAug 20, 2021 · Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
Beverage Industry, Beverage Equipment, Drink Industry, Beverage …
WEBSpirits packaging innovation: Standout designs of 2024. Sleek, sophisticated and stylish: We take a look at some of the standout spirits packaging launches of the year so far. PepsiCo’s water stewardship includes converting steam from frying potato chips into drinkable water. When PepsiCo recently surpassed its goal of 25% improvement in ...
Coca-Cola to launch soda sweetened solely by stevia
WEBNov 20, 2017 · Coca-Cola Stevia No Sugar, however, will be sweetened with stevia alone. Beverage launches using stevia have been outpacing food introductions using the plant-based sweetener (161% vs. 57%) for the past 5 years. Coca-Cola previously launched Coca-Cola Life, sweetened with a combination of stevia and cane sugar, and containing 60 calories per can.
The secrets to success: Energy drink Celsius on building a better …
WEBMar 28, 2024 · From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success. The better-for-you, functional beverage brand hit the $1bn sales milestone last year thanks to success in its home US market: and its growth is outpacing the overall energy category tenfold.
New name & new branding: Nestlé Waters North America is now …
WEBApr 7, 2021 · US alcohol consumption shifts back towards the on-trade. Canpack to build US aluminum beverage can body manufacturing plant in Muncie. Nestlé Waters North America has now begun operating under a new corporate name – ‘BlueTriton Brands’ – following the completion of its acquisition by One Rock Capital Partners in …
Sugar taxes are ‘sustainable and effective’, say US researchers
WEBDec 7, 2021 · Sugar tax impact is ‘sustainable and effective’, say US researchers. Drawing on two new studies of Seattle’s soda tax, researchers from the University of Illinois Chicago say such taxes have a large, sustained impact on reducing volume and grams of sugar sold. Researchers looked at data from Seattle, which implemented a soda tax in 2018 ...
‘Real magic’: Coca-Cola launches new global brand philosophy
WEBSep 30, 2021 · Real Magic marks the first new global brand platform for Coca-Cola since 2016 and is being launched alongside a refreshed visual identity and new wrap-around ‘hug’ logo. Coca-Cola partnered with advertising agency BETC London to create the “One Coke Away From Each Other” campaign, as well as leading film director Daniel Wolfe and gaming ...
5 ways The Coca-Cola Company is reimagining its marketing …
WEBSep 13, 2021 · Processing equipment & systems, automation, control. How do you make marketing more efficient, more effective and ultimately better? The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to …
Corona crowned the world’s most valuable beer brand
WEBJun 2, 2021 · Defying an unfortunate name association, Corona has come out on top as the world’s most valuable beer brand, according to Brand Finance’s 2021 rankings. While it was hit by a drop in brand value, Corona remains the world’s most valuable beer brand. Belgian beer brand Michelob is the fastest growing brand, posting 39% growth in brand value.
Pepsi rebrand goes global: seeking to attract younger digital …
WEBJan 16, 2024 · Pic: Britvic/PepsiCo. Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’. In the UK - where the rebrand will go live in the spring - the new design showcases a bold typeface, signature pulse ...