Digital Marketing News | Marketing Dive
WEBThe digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics ...
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Massive campaign, historic flop. Burger King took a big swing in 1985 with a $40 million campaign created by J. Walter Thompson. “Where’s Herb?” centered around a fictional character named Herb who had never eaten a Whopper. The marketer released a series of cryptic teasers in advance of the campaign’s TV spots.
Social Media Marketing News | Marketing Dive
WEB5 days ago · E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet. “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. By Chris Kelly • …
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards ...
WEBMar 25, 2024 · PepsiCo’s Mtn Dew is upping its marketing to niche audiences with the launch of two yearlong rewards programs that target consumers interested in the outdoors or gaming, according to a press release. The brand recently sponsored related events to support the programs. The Outdoor Gear Program invites consumers to purchase …
Celsius CEO on keeping a disruptor’s edge and staying focused on …
WEBOct 9, 2023 · Parent Celsius Holdings grew revenue in North America by 114% year-over-year in the second quarter to reach $311 million, and the company is eyeing a bigger global footprint. Below, Marketing Dive spoke to CEO John Fieldly about the MLS tie-up, the influence of PepsiCo and keeping a disruptor’s edge on an increasingly broad stage.
How Bubly aims to shake up sparkling water with new Burst brand ...
WEBMar 19, 2024 · The brand extension lands with a bouncy ad campaign running on social, digital, TV and out-of-home that unites what executives called the Bubly family. Burst and the core sparkling water line come together in energetic creative that makes the product the lead character. Agency ODD developed the TV spot while Direct Focus handled …
Burger King crowns the consumer king with new ‘You Rule’ tagline
WEBOct 6, 2022 · Dive Insight: “You Rule” is a play on the QSR chain’s mascot and famous paper crowns in an effort to deliver the message that Burger King guests are royalty. It was created in partnership with the chain’s new creative agency of record for the U.S., OKRP. Nostalgia-filled commercials show young people enjoying Burger King in their own ...
What Coca-Cola’s generative AI experiments mean for the brand’s …
WEBDec 5, 2023 · Courtesy of Coca-Cola. In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generative AI charge has been led by one of the industry’s most storied names, Coca-Cola. In just nine months, …