Exploring the evolution of PR | PRmoment.com
WEBThe Agency Growth Forum. At this one event, 13 experts will each give you a 20-minute Masterclass on what we've identified as the 11 most important elements in running a modern, profitable and successful PR firm. Taking place on Tuesday 12th November 2024 in London, both virtual and in person tickets are available. View Agenda.
How AI will change the PR agency model - PRmoment.com
WEBApr 19, 2023 · Last week we discussed how AI is impacting the PR industry, this week we look more specifically at how generative AI is changing how agencies work.. We must be mindful of AI limitations. Will Cooke, head of strategy and creative at PR firm M&C Saatchi Talk: “Generative AI has the potential to revolutionise the PR industry.As a powerful and accessible tool, it can level the playing field ...
Ten tips for landing your dream PR job - PRmoment.com
WEBJan 10, 2024 · Use this eight-point checklist. Laura Sutherland, director at PR agency 3x1, offers a checklist of eight tips that have worked for her: Build a network - expand it beyond your city, country and area of work. Invest time in building relationships. Monitor industry trends and know when to act.
The top PR crises of 2023 - PRmoment.com
WEBDec 6, 2023 · Zach Cutler, CEO of PR agency Propel: “The biggest PR disaster of 2023 was the collapse of SVB, the second largest bank failure in US history. As interest rates rose, the US bonds it was holding lost some of their value. However, they were still worth billions of dollars.
The secrets to the perfect PR stunt | PRmoment.com
WEBAug 16, 2017 · Here are five pieces of advice for anyone planning an awe-inspiring stunt. 1. Make it memorable. Juliet Cameron, director at communications agency Launch: “A good stunt creates a conversation that lives beyond coverage. By its nature, a stunt is short-lived, so it has to be a shareable 'water-cooler moment'. A forgettable flash-in-the-pan isn ...
September’s Digital PR Trends: Antitrust, AI and… | PRmoment.com
WEBAug 15, 2024 · Last month, the results of the first anti-trust trial came in. And they were monumental. A US judge ruled that Google acted illegally to maintain its monopoly on search and advertising. But the drama doesn’t seem to be stopping anytime soon. It continues this month, with the next trial focusing on Google’s advertising.
My PR Moment: ‘I wish I’d had this insight earlier,’
WEB5 days ago · “He sat and observed us for an hour, [and then] basically Derren Brown’ed us" Going from 18 years of working at PR agency Brands2Life, having started in 2004 as an account executive and leaving in 2021 as an MD in its technology practice, Armand David moved to an in-house role, as BT Group’s corporate affairs director, digital.
The creative clash between AI and authenticity, explained
WEBAug 22, 2024 · The creative clash between AI and authenticity, explained. 22 August 2024. Ruth Lee, senior director – creative specialisms at PR agency CityPress. There is important role for AI in creative, but not at the expense of authenticity. We live in a world that craves authenticity; an antidote to years of airbrushing, Kardashian-endorsed ...
Do 'very demure, very mindful' social trends have a
WEBAug 29, 2024 · Kevan Barber, associate insight and creative director at PR firm Launch: "If a brand jumps on this trend, it’s instantly not very demure, very mindful because a very demure, very mindful brand wouldn’t try and profiteer from this trend. Verizon went direct to the source, becoming the first brand to jump on the bandwagon with Jools LeBron.
PR Stunt Watch: Domino’s grabs a slice of student
WEB5 days ago · PR Stunt Watch: Domino’s grabs a slice of student love, Rylan lets Cheez-It brand him, and Born Free locks up Kirsty Gallacher. Stunt Watch prides itself on including the best creative executions without prejudice. If it’s a great execution by one of your client’s rivals, it still goes in. If it’s a great execution by an agency who just ...