Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - …
Brand Saga: Reliving Santoor's 35 years of defining ageless beauty
WEBJul 22, 2020 · In the late 80s, Santoor advertising journey focused on the efficiency of its two product components – sandal and turmeric, conveying their skin benefits to ladies to establish the brand salience. Later it got shifted to highlighting the functional benefits of the soap- glowing skin and how it is good for getting softer and smoother skin.
Campaign Spot - Social Samosa
WEB3 days ago · Coca-Cola’s new campaign shows how an epic game of football turns strangers into ‘Intimate Strangers'. Coca-Cola's new campaign, created with Mercado McCann Argentina, highlights how football unites people from different walks of life. Through a series of ads, it shows how strangers bond over the game and Coca-Cola, regardless of their ...
Tale of timely market entry & bold advertising - SocialSamosa
WEBNov 4, 2020 · Extending the legacy of the grand Manyavar advertising journey, brand Manyavar on-boarded living legend Amitabh Bachchan in the same year and came up with the #DiwaliWaliFeeling #PehnoApniPehchaan and #TaiyaarHokarAaiye campaigns. Alia Bhatt’s association with Mohey marked the rollout of #DulhanWaliFeeling which showcased their bridal collection.
How Lay's Smile Campaign was customized for each global market
WEBMar 5, 2020 · Lay's, has adapted the Smile campaign basic the political, cultural, and economic situation of the market. Thus there is the beauty of Bali in the Indonesian campaign and breaking stress and daily monotony in the Egyptian campaign. India, as we all know, was more celebrity & influencers focussed, …
Brand Saga: Badshah Masala, weaving the waft of spices in iconic ...
WEBSep 8, 2021 · The Badshah Masala advertising journey is the definition of the term iconic. From their first ad in a Mumbai local train to a sneak peek in the memories of creating their most inconic campaign - 'Swadh Sugandh Ka Raja', in this chapter of Brand Saga, we bring to you stories, unheard. Those were the times when aside from the Bollywood songs, we ...
Meesho CEO on growing social commerce from local shops
WEBJun 21, 2021 · The Fruits Of Social Commerce. Meesho has enabled more than 9 Mn entrepreneurs across India to sell through social media platforms such as WhatsApp, Facebook, and Instagram. Seventy percent of these entrepreneurs are homemakers, career women on breaks, and students. The platform has generated more than 80 Crores INR in income, and hosts more ...
Our mission is to entertain Gen-Z and Gen-Y: Slayy Point
WEBDec 31, 2019 · Our brand name was based on a cricket fielding position but had to be modified to Slayy Point to fit our new genre of satirical comedy. It doesn’t actually have a deep meaning. Our mission statement. Our mission is to mainly entertain Gen-Z and Gen-Y youngsters who are tech-savvy digital citizens who are always open to new brands, apps ...
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 · Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
Brand Saga: Saffola Cooking Oil, advocating healthy living before it ...
WEBMar 17, 2021 · The ‘Saffola’ Start - A brand ahead of its time. Bombay Oil Industries (BOIL), in the 1960s, looked to organize the ‘disorganized’ edible oil market dominated by the loose oil available at the kirana store. It forayed into the category with ‘Saffola’ and kickstarted the mode revolution in order to curb the sale of loose oil in India ...