Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Trixie Mattel made be known for her Barbiecore looks, but she donned another toy-inspired look to the Vanderpump Dog ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

In celebration of Rita Moreno’s upcoming 93rd birthday, Barbie is honoring her with a doll as the newest addition to the ...

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.