Penn State is giving its iconic Nittany Lion mascot a fresh look, introducing new logos and signature mark as part of a brand modernization. The revamped design will be unveiled this weekend, leading up to the Nittany Lions’ football game against UCLA at Beaver Stadium.

Penn State announced today that it is launching new Nittany Lion Mascot logos with merchandise set to be available this weekend. Penn State said changes to the Nittany Lion come as part of an effort to modernize its brand.

This week, Penn State is releasing new apparel and items with new logos and a signature of the popular mascot.

The Penn State Nittany Lion is getting an upgrade. These new logos will be released on merchandise this weekend in the stores around the Happy Valley. A signature with a paw print is also part of the new design and will help move the 120-year-old mascot into the digital age.

The university will release full body, head and signature marks as its first in a series of new Nittany Lion logos. The first products will be dropped at The Family Clothesline on

Penn State is rolling out new logos of the Nittany Lion mascot.The change is an effort to update and modernize the Nittany Lion’s brand, Penn State officials sa