Reynolds became CCO of the firm after the company acquired his agency, Maximum Effort, in 2021. MNTN, a company that sells targeted TV advertising technology, may be working with Morgan Stanley on an initial public offering (IPO) as the firm considers its future.

MNTN builds advertising software that helps brands promote themselves through campaigns on connected TVs.

After BioAge Labs raised nearly $200 million in its IPO this week, several companies are beginning to eye the public markets, including Reynolds' MNTN.

MNTN, a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, has picked Morgan Stanley to work on an initial public offering, according to sources.

Anyone who follows Ryan Reynolds knows he is much more than just a Hollywood A-lister; he is a savvy entrepreneur with a diverse portfolio. He is more of a repository of business acumen, having successfully ventured into various fields.