Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu ...

The iconic doll and tastemaker has teamed up with Verizon to promote the company's range of both physical and digital gifts ...

An online quiz helps match subscribers with wines they will love, which are then delivered to your door. The Pink Drink Box is a bundle that all Barbie fans (and even Barbie haters) will enjoy.

Gamefam founder and CEO Joe Ferencz breaks down the metaverse game company's strategy for harnessing and monetizing popular IP online.