The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Duke freshman Cooper Flagg signed an NIL deal with Gatorade on Tuesday, making him the first men's college basketball player ...

Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

Duke freshman superstar Cooper Flag becomes the first men's basketball player to sign with Gatorade, adding to his portfolio ...

Cooper Flagg, the Blue Devils' 6-foot-9 forward, is signing an NIL deal with Gatorade. He is the first men's basketball ...

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.