In preparation for its debut, stores are stocking ... when entering a Target. But, Wicked displays and shelves were empty without the now infamous Barbie-like dolls. Mattel released 11-inch ...

In preparation for its debut, stores are stocking their shelves ... when entering a Target. But, Wicked displays and shelves were empty without the now infamous Barbie-like dolls. Mattel released ...

Black Friday isn't here yet, but many stores have already started their biggest sales of the year before the holiday shopping ...

You want to get your child that 'must have' toy and it is nowhere to be found. Use caution when looking online. Don't be ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Right now, Target is knocking 50% kitchen and home appliances from leading brands like Ninja, Nespresso, Keurig and more. You ...

Romper editors have curated a list of the best toys for the 2024 holiday season, from pretend play to toys for tweens.

In the new movie-musical adaptation of the Broadway show Wicked, Glinda the Good ponders a question in the mythical land of ...

The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

The doll pays homage to the Puerto-Rican born actress and advocate who is one of 21 performers to win an Emmy, Grammy, Oscar ...