Google Defended Itself in the Ad Tech Antitrust Trial
“Not a good look”: Google’s ad tech monopoly defense widely criticized
Google's direct examination of Caldwell was "basically just a Google ad," Big Tech on Trial said, while Check My Ads' site suggested that Google mostly just called upon "the best witnesses their money can buy, and it still did not get them very far."
How Google Defended Itself in the Ad Tech Antitrust Trial
The tech giant, which wrapped up its arguments in the federal monopoly trial, simply says it has the best product.
Google expert at antitrust trial says government underestimates competition for online ad dollars
An expert witness testifying for Google says an antitrust case brought against the tech giant drastically underestimates the company's competition.
Expert witness in antitrust trial declares Google not a monopoly
A witness called by Google said other large media companies like Meta provided competition that showed Google didn't monopolize the advertising market.
Google Defends Ad Tech as Safe, Says It Rivals Meta, Amazon
Google’s technologies offer advertisers and publishers a safe ecosystem of tools to transact amid the intensely competitive world of online advertising, the company argued in federal court this week to counter Justice Department allegations that it is an illegal monopoly.
Google begins its defense in antitrust case alleging monopoly over ad technology
Google has opened its defense against allegations that it holds an illegal monopoly on online advertising technology with witness testimony saying the industry is vastly more complex and competitive t
Google’s antitrust trial expert says government’s ad tech data is way off
Economist Mark Israel reported that when all online display advertising is accounted for, Google gets just 10% of the U.S. market share.
Google antitrust case—key takeaways from the complex ad tech trial
The U.S. government’s monopoly case relies on the definition of digital ad markets, and whether Google unfairly controls them.
Google claims ad market remains competitive as it rests in antitrust trial
Following closing arguments in November, the federal judge will decide whether Google should be considered an just extremely successful tech business or a monopolist wielding power.
Google search works great for consumers. A judge’s monopoly ruling could ruin that | Opinion
The recent ruling by a federal district judge to apply the “illegal monopoly” label to Google’s search engine is bureaucratic ...
Why Google is back in court for another monopoly showdown
This time around, the Department of Justice is claiming Google has another illegal monopoly in the online advertising market.
NBC New York8d
Google begins its defense in antitrust case alleging monopoly over advertising technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday ...
TechCrunch3d
Are Google’s monopoly cases 5 years too late or 2 years too early?
This time, the courts will decide whether Google created an advertising technology monopoly that squashes competition and forces publishers and advertisers to use Google’s ad tech products ...
The Michigan Daily5d
Google is officially a monopoly, now let’s get the rest of them
The case, filed by the Biden administration in conjunction with 17 states, seeks to limit Google’s monopoly and prevent it from further persecuting advertisers with steep prices. This is one of ...
Google Is Sued by Texas Credit Union Over Alleged Search Engine 'Monopoly'
The lawsuit, which accused Google of abusing its "monopoly power" to exert unchecked control over the "quantity of ad inventory," alleged violations of California's Cartwright Act, unfair business ...
Observer2d
OpenAI’s SearchGPT Could Mark the Beginning of the End to Google’s Search Dominance
For the first time in many years, competition is ramping up. In July, OpenAI announced SearchGPT, an A.I.-powered search ...
Google antitrust battles will drag on for ‘many years,’ CEO Sundar Pichai says
Google will be tied out in court for many years as it attempts to avoid a crackdown in a pair of major federal antitrust cases targeting its business model, CEO Sundar Pichai admitted in a new ...