The sneaker company is reducing supply of its Air Force 1, Air Jordan 1 and Dunk models to revive consumers’ interest.

Shoppers are backing off the brand, and it’s up to new leadership to reinvigorate the product lines. Nike sales and profits slumped in its fiscal first quarter as the sportswear giant wrestles with shoppers’ sluggish demand for new sneaker models and other products.

Nike has reported a slump in sales and profits for its fiscal first quarter as the sportswear giant wrestles with shoppers’ sluggish demand for new sneaker models

Nike is expected to report a 10% decline in quarterly sales from a year earlier in Tuesday's earnings report, and could cut its annual sales forecast again. Will Nike's efforts to aggressively reduce supply of its most iconic sneakers help revive consumer interest?