As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn ...

Trixie Mattel made be known for her Barbiecore looks, but she donned another toy-inspired look to the Vanderpump Dog ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

Rita Moreno has been an entertainment industry staple for over 70 years. Now, the "West Side Story" star and EGOT winner is ...

In celebration of Rita Moreno’s upcoming 93rd birthday, Barbie is honoring her with a doll as the newest addition to the ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.

Mattel came up with a good way of honoring Rita Moreno as she turns 93 on Dec. 11. She’s getting her own doll, part of the ...

The Rita Moreno Barbie pays tribute to her legendary portrayal of Anita in the 1961 classic West Side Story, for which she ...