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These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

It’s the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have ...

Mattel faces backlash after its "Wicked" dolls misprinted links, directing buyers to a porn site instead of the movie's official page.

“My Walmart has so many for sale,” a third stated. “I bet that will be worth $ one day!!” another viewer guessed. Indeed, the ...

If you've been online in the last few days, you'll be fully aware of the disastrous, yet mildly hilarious Wicked dolls that have gone on sale. The dolls themsel ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

The Wicked film roll-out has been littered with a series of embarrassing gaffes that even the best PR team couldn't magically ...

Oop! Talk about a big boo-boo. Mattel has found itself at the center of a controversy following the launch of its “Wicked” dolls, based on the highly anticipated film adaptation of the Tony ...