The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

Toy maker Mattel is releasing a doll honoring EGOT winner Rita Moreno, a prominent Latina actor. “Rita Moreno has long been a ...

The doll pays homage to the Puerto-Rican born actress and advocate who is one of 21 performers to win an Emmy, Grammy, Oscar ...

Trixie Mattel made be known for her Barbiecore looks, but she donned another toy-inspired look to the Vanderpump Dog ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

Rita Moreno has been an entertainment industry staple for over 70 years. Now, the "West Side Story" star and EGOT winner is ...

Barbie is honoring Rita Moreno with a brand-new doll created in her likeness, which she's hoping inspires girls to "live ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

In celebration of Rita Moreno’s upcoming 93rd birthday, Barbie is honoring her with a doll as the newest addition to the ...

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.