Serviceplan Arabia, part of Serviceplan Group, has announced the appointment of Hicham Soubra as Head of Production. Soubra ...

KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a ...

WHY ATTENTION IS THE CURRENCY OF TODAY. In today’s fast-paced world, where endless distractions compete for our focus, ...

Rawan Hussein has previously worked on projects such as Expo 2020 Dubai, Ford Motor Company, Nestlé, AlSafi Danone, Unilever, ...

Cheval Group's Girish Nathaney makes the case against omnichannel strategies for brands, arguing that a singular focus has ...

The IV Crown Showdown campaign blends CGI and choreographed live-action to share the journey of boxers Artur Beterbiev and ...

Andrew Gregory will succeed the previous Marketing Director Pedro Simoes, who has been appointed as Managing Director of Ford ...

MMA Academy collaborated with AUD and OSN to kick off its first initiative in the region – a semester-long MBA student pitch ...

Unilever has split its global media business across the six major holding groups in different markets globally.