A Jack Morton report reveals consumers prefer to exchange data for an AI-driven brand experience than for cash or other goods ...

Hicham Soubra will focus on production in Saudi Arabia, where Serviceplan Arabia has opened two offices in the last two years ...

KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a ...

WHY ATTENTION IS THE CURRENCY OF TODAY. In today’s fast-paced world, where endless distractions compete for our focus, ...

Rawan Hussein has previously worked on projects such as Expo 2020 Dubai, Ford Motor Company, Nestlé, AlSafi Danone, Unilever, ...

Cheval Group's Girish Nathaney makes the case against omnichannel strategies for brands, arguing that a singular focus has ...

The IV Crown Showdown campaign blends CGI and choreographed live-action to share the journey of boxers Artur Beterbiev and ...

Andrew Gregory will succeed the previous Marketing Director Pedro Simoes, who has been appointed as Managing Director of Ford ...

MMA Academy collaborated with AUD and OSN to kick off its first initiative in the region – a semester-long MBA student pitch ...

Campaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the ...

Unilever has split its global media business across the six major holding groups in different markets globally.

As the mobile app industry evolves, marketers are moving away from traditional Cost-Per-Install (CPI) models and embracing ...