In a recent Webinar, 67% of people thought audio/speech was likely or definitely the future [of media]. Pretty much all ...

While many news media companies raced to experiment with generative AI when it entered the mainstream market two years ago, ...

One-fifth of participants of the INMA Subscriber Acquisition Master Class reported using a hybrid or dynamic paywall, with ...

In a kickoff to 2025, join INMA President Gert Ysebaert for an interactive Webinar that will look at the priorities facing news media over the next 12 months. Gert is CEO of Belgium-based Mediahuis, ...

The U.S. election may be over, but media companies will be addressing many challenges related to it for the foreseeable ...

Since arriving on the scene two years ago this month, Generative AI has changed processes and possibilities for industries ...

Today, I am writing about the shift from binary paywalls (“free vs. paid”) to dynamic models and analysing mixed signals about the “Trump bump” in demand. If you have questions or suggestions, e-mail ...

Last year I wrote about how search was changing with AI. Now SearchGPT by OpenAI has been released as a prototype. I was ...

My main takeaway from the recent INMA Media Innovation Week in Helsinki is that we should not forget the human factor in both ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...