The digitally native men’s grooming brand enlisted one of Hollywood’s fastest rising stars for a cheeky campaign that notes “guys only want one thing.” ...

Steve Magami, Co-founder and CEO of Agrovision, stated, “Fadi brings truly unparalleled global expertise in building iconic brands and driving market expansion across multiple continents, categories, ...

The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.

Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

Bonobos on Monday (Sept. 16) launched a fall campaign with a robust digital media strategy and OOH in several markets that is entitled “Fit is a Feeling,” per details shared with Marketing Dive. The ...

Kay Jewelers, the jewelry retailer owned by Signet Jewelers, is revamping its brand to engage a younger generation of shoppers, according to a press release. The overhaul includes a new ad campaign ...

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.